Communicating for Sustainable Healthy Communities - May 20, 2009
LEARNING OBJECTIVES: By completion of this training all participants will,
Understand what communication is and why it is important for building healthy communities.
Create effective messages, and
Develop a communications plan.
8:30 Registration/Refreshments
9:00 Welcome, updates, icebreaker/setting the stage
9:45 Communicating for Sustainable and Healthy Communities
Defining communications
Understanding why communicating is important to your efforts
Identifying your audience
Developing your message
10:30 Break
10:45 Disseminating Your Message
Identifying dissemination techniques
Determining mediums for getting out your message
Defining how a communication strategy builds capacity and momentum
Developing a dissemination strategy
12:15 Lunch
1:00 Developing a Communication Plan
Defining a communication plan
Determining the elements of a communication plan
Developing a communication plan
2:15 Break
2:30 Knowledge sharing
3:00 Action Planning
3:30 Wrap up
Nancy J. Lyons, MPH
Ms. Lyons is currently a Senior Communication Associate at The Medical Foundation and develops social marketing campaigns and health promotion materials on a number of public health topics including substance abuse, injury and violence prevention, tobacco, teen health, and more. She has experience in strategic communication planning, qualitative research, creative direction, copywriting, video scriptwriting, graphic design, and training. Previously, she was a Health Communications Specialist for the Massachusetts Department of Public Health HIV/AIDS Bureau where she developed and delivered training curricula for HIV/AIDS service providers.
She has over 10 years of experience in the non profit and state government sectors in the fields of communication, public health, event management, and graphic design. She has presented at several national conferences including American Public Health Association (APHA), CDC’s Health Communication, Marketing and Media, and Sex::Tech 2008. Ms. Lyons received her undergraduate degree in Organizational Communication from Ithaca College and her Masters in Public Health from Tufts University.
Nancy can be reached via:
The Medical Foundation
95 Berkeley Street
Boston, MA 02118
Phone: 617-451-0049 X 214
E-mail: [email protected]